What is Virtual Real Estate Staging?

What is Virtual Real Estate Staging

Digital staging, or virtual staging, has become a mainstay in the different methods of home staging techniques, representing a highly cost-effective and engaging alternative to traditional property staging, but it also has other potential benefits that make this method a worthwhile investment for every serious player in the real estate industry.

Used either as an aid in supplementing the staging of vacant properties, virtual real estate staging represents an exclusive process where experts use the current decor furnishings to create highly engaging, virtually staged, photorealistic photos for clients, revealing the full potential of the living space.

In this blog post, the experts here at Generated 3D will aim to break down the technology behind virtual real estate staging, talk about its benefits in the real estate industry, and uncover the true potential of this staging technique. 

The Importance of a Realistic Product

What makes virtual staging or staging properties virtually so crucial? Most home buyers on the market state that photos are the most detrimental when viewing homes online and making purchase-related decisions. On that, those virtually staged photos that aren’t photorealistic do more harm than serving a good purpose. Good digital staging means providing a sense of realism to the virtually enhanced image to grab and keep the potential homeowner’s attention. Poorly executed staging will only result in tacky-looking images with unrealistic and disproportionate furnishings that will only drive away the viewer or distract them, potentially rejecting to visit the premise and leading them to look at the following listing instead. 

As a matter of fact, the main benefit of staging properties virtually should be the advantage of realism. Our experts know how to use existing furnishing or desired decor elements with our proprietary processes to create a photorealistic staging that will satisfy even the most sophisticated needs and requirements.

Still, pulling this level of realism off is reserved only for the best in the industry. Quality virtual staging of homes means having an extensive inventory of different decor and furnishings and having the knowledge of creating an end product where everything blends together perfectly. 

The Benefits of Virtual Home Staging

Virtual home staging brings many benefits to the table, convincing more and more experts in real estate to choose these staging techniques over traditional home staging. For starters, here are only a few benefits that digital staging offers:

Boosts Your Digital Marketing Efforts

Digital Marketing New Startup Project Millennials Business Team Hands at Work With Financial Reports and a Laptop

Most home hunts start online, and the vast majority of potential buyers look at photographs to determine whether they’d want to inquire about a property further or dismiss it altogether. Visually compelling digital images in this regard can be crucial in attracting and keeping potential buyers engaged. Virtual staging can help a great deal with boosting your online presence and helping you generate more leads. 

The virtual staging of homes enables you to highlight every room, maximizing their potential. These virtual photos can help the buyer visualize each room’s potential more efficiently and may leave a more aesthetic overall impression on them. In reality, marketing vacant houses may put too much pressure on some buyers, who may find it difficult to conceptualize the living space entirely. 

A Cost-Effective Method

While the traditional staging of properties can provide a tremendous ROI for some real estate companies, for other sellers, the budget for the expensive decor and furnishing required may be out of reach. This is especially true if the property sits on the market for long. In the case of mid-range, smaller homes, traditional staging may also be an overly costly move, making it simply too expensive for companies.

Fortunately, digital staging can solve these issues considerably less but with the same outcome. You can create a realistic shot of each room without the headache of expensive furniture rentals. 

Not to mention, thanks to our extensive furnishing library, you might even have more options to create a thoroughly engaging set of photos that will keep your potential buyers from clicking away.

No Design Limits

As we’ve discussed above, traditional staging may offer limited options regarding decor and furnishings based on your budget and the options available at the rental company. Virtual staging, on the other hand, offers a wide range of decor and furniture options that are constantly updated the meet the newest trends and interior design concepts. 

Embracing the Power of Interior Design Knowledge 

Traditional staging has its charm and value in the real estate industry; there’s no doubt about that. However, virtual real estate staging makes implementing interior design knowledge much more effortless.

Home staging, interior, and real estate design concepts can be implemented into virtual shots more straightforwardly, as the designers don’t have to worry about whether the latest and most stylish pieces that maximize the room’s potential are available at the rental or not. 

Also, with virtual staging, you can update your portfolio regularly or create different versions of existing vacant spaces to maximize their potential and capture the attention of buyers with different tastes and preferences. 

Which Rooms Can Benefit from Virtual Real Estate Staging The Most?

While virtual staging can be implemented across the home, showcasing every room’s true potential, experts usually recommend staging these rooms as they will be the most detrimental in conjuring up enough interest in a potential homebuyer.

The Living Room

This one is quite obvious. The center of every home is probably the most important as most potential buyers say that seeing a staged living room in a listing is “crucial” or “very important” and plays an essential role in capturing the buyer’s attention.

 Best Practices for Exceptional Living Room Staging:

  • Decluttering the space from unnecessary and personal items
  • Using neutral paint tones like gray, cream, or beige
  • Decor should be reserved for neutral artwork and greenery or flowers.

The Master Bedroom

Another important living area that will significantly benefit from virtual staging. As for most people, the master bedroom is the other living space they spend the most time in; it should deserve more focus while you are forging your staging strategy.

Tips for Bedroom Staging: 

  • Go for a neutral vibe and avoid having a themed bedroom
  • Create an image that maximizes storage capacity
  • Remove personal items and toiletries if the room has an en-suite bathroom
  • Add color with blankets and throw pillows

The Kitchen

Unfinished Project of Modern Scandinavian Kitchen With Big Panoramic Window

Without a single doubt, the kitchen is also a staple in every tagging strategy. For some, it’s almost a sacred place where the family gets together. For the most part, buyers want to see spacious and well-kept kitchens that are easy to declutter and keep clean.

Additional Staging Tips for Kitchens:

  • Highlight storage capacity
  • Go with fresh paint instead of wallpaper
  • Clean counters – aim for a minimalistic approach
  • Add bowls of fruit, flowers, or other subtle decor elements

Achieve More With Less

Digitally staging every room in a vacant home can help real estate experts in driving more leads and ultimately close more deals. Virtual techniques and staging methods can serve as phenomenal marketing tools that will help businesses achieve more with less effort.

Feel free to reach out to us today to learn more about these technologies.

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