What Is 3D Rendering And How Can You Use It For Your Business

3D Render of a Modern Kitchen

Chances are, you’ve already seen a couple of 3D rendered images today. Whenever you are watching animated programs, reading a magazine, checking out billboards during your commute to work, or surfing on social networks, you are likely viewing images that were made possible thanks to 3D rendering services.

Rather quickly, 3D rendered images have become a staple in presenting visual content for advertisers, content creators, and marketers. Apart from that, experts outside these niches also took advantage of what 3D render design has to offer, enhancing the power of their businesses in the process.

And while 3D rendering has become an everyday part of our lives, the technology and the process behind it are anything but simple. How are these dynamic images produced? Let’s find out.

An Overview of 3D Rendering

What is 3D rendering? Simply put, it’s the process of converting the information gathered from a 3D model into a simple 2D image. The process can be used to create a wide variety of images, from photorealistic to non-realistic visuals. The first image refers to 3D rendered images that look like real-life photos.

May the image be photorealistic or not; every 3D render design project starts with the process of 3D modeling.

3D rendering is still a complex process. In the earlier days, it was also rather expensive, with only large corporations having pockets deep enough to use them. Think about large film studios that make large-budget blockbusters that use CGI and other impressive effects.

Fortunately, things have changed, and 3D rendering has become more accessible, with several tools and software becoming available to the wider public. Nowadays, nearly any sized business can use it to their benefit without breaking the budget.

The 3D Rendering Process

3D Render of a House in Construction

Simply put, 3D rendering is a combination of using software, strategy, and artistry. In other words, you have to have the necessary tools to get the job done, the plan for carrying it out, and the experience and talent to create a final product that’s appealing to your users and viewers.

Here’s the simplified process of creating 3D graphics: 

Step 1: 3D Modeling

During this stage, the scene or the object you will be rendered in 3D will be represented as a digital model or a mathematical expression that represents the scene’s and the object’s surface with the necessary software.

There are two additional steps during this stage, lighting and texturing.

  • Lighting: This involves using different software algorithms to recreate professional or natural light sources. Light motion blur, refraction, and other lighting-related effects can simply be created using 3D render design software to enhance the entire three-dimensional illusion. In the case of 2D imagery, lighting can also increase the perceived three-dimensionality.
  • Texturing: This process consists of the software mapping out the textures that are already present in the 3D object or scene. It gathers the necessary info about color and light variations. This is a key feature for realistic 3D rendered images.

Step 2: The Rendering Process

This is the bread and butter of the 3D rendering process, as this is the act of generating the new image. During this step, the modeling tool converts the object or scene into a single image which experts can later on use in a wide range of visual applications.

Step 3: Refining 

After the lion’s share of the 3D render design is done, experts will often perform additional editing to tweak the final image even more. Additional lighting effects, texturing, and polishing may be performed to enhance the image to meet or exceed client expectations.

Is 3D Rendering Time-consuming?

The answer will usually depend on the given project, the application, the type of software being used, the artist’s level of expertise, and the project’s starting point.

Let’s see a few examples and how long they might take.

When you start from scratch, and you don’t have an already existing 3D file of your product, the process may take a bit longer. However, after creating the initial model, the process becomes more streamlined and a lot faster.

For example, in a B2C setting, a brand may use 3D rendering services to streamline their eCommerce photo projects by letting the 3D experts generate photorealistic images of the entire product catalog.

Artists can create up to a million photorealistic images in only two days, and the brand can then replace their traditional product images. In this sense, 3D rendering is a much faster alternative than capturing every single product using a camera.

The Cost of 3D Rendering

The expenses a business will end up paying for 3D rendering services will mostly depend on what they are using it for. Still, 3D rendering has become more affordable than it used to be in the early days, meaning it won’t break the budget of even smaller-sized companies.

As a matter of fact, most experts like to compare the technology to its most popular alternatives.

Product Videos

Without a doubt, product videos are a stellar example of interactive content. The problem is that video shootings can be rather costly and might eat up site speed and bandwidth, which can negatively impact a website’s traffic and bounce rate. 3D rendered images can be a great and cost-effective way to view and manipulate a product from every angle while keeping connection bandwidth and page speed optimal.

Traditional Photography

Sticking to the eCommerce example, 3D rendering is less time-consuming and less expensive than hiring a professional photographer to get the job done.

Lastly, 3D rendering may also come in handy for those businesses who want to embrace virtual reality and augmented reality, creating even more engaging visual content for their visitors.

So, to sum it up, the cost and the time required for 3D rendering will be highly dependent on the nature of the project. Surely, the experts who you will be working with will be able to give you a quote and a time estimate before commencing with the project.

3D Rendering Advantages for Businesses

Because of its capabilities, 3D rendering technology has found applications in a wide range of industries and niches. Starting out in filmmaking, video game development, and Tv production, today, this tech has become a staple in industries such as:

  • eCommerce
  • Real estate: in the form of virtual tours
  • Architecture: in the form of 3D home rendering and other related services (like exterior and interior design
  • The automotive industry
  • Medical imaging
  • Engineering
  • Aeronautics

We’re only Scratching the Surface

Truth be told, this is only the beginning of technology. More and more brands and industries discover the benefits of 3D rendering, its cost-effectiveness, efficiency, speed, and dexterity while offering more engaging visual representations that simply communicate better with clients and website visitors.

This technology has the power to transform the way brands showcase their products and services. At the same time, consumers get a more precise and engaging experience online, which blends in well with today’s visual-heavy online representation.

As we’ve mentioned before, we’re only scratching the surface of the technology’s potential. To find out more about the capabilities of rendering,  feel free to browse our website. 

Better yet, reach out to us so we can show you the true power of the process and its applications in a wide range of niches.

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